Branding 5 - menu characters

I looked up various milkshake menus and can across once upon a milkshake brand, this brand created characters for each flavour in my opinion I feel this appeals to the target market as it lets children interact more and to persuade them to buy the product. To relate this concept back to mine I took this basic idea but used characters that are solicited with a farmyard to still link it back to the specification. 

These are possible characters for the flavours alongside the characters stories: 

Strawberry moon (fairy) when the full moon is out the strawberry moon fairy helps the strawberries to grow by casting a strawberry storm across the crops

Ben&jerrys - Ben & cherries - or there daily job these two brothers help out with milking the cows on the farm 

Hugos Honeycomb popshake - Hugo helps out with the new hive helping out every day 

Pika-chew  - pika - chew is hugos pet how is always hugery however much he has eaten.  

The nutty professor pop shake - te nutty professor has a secret lab under nether the barn experimenting with different flavours to know the secret formulae to pop shakes

Princess peach popshake - princess peach was raised up on the farm since she was a little kid the farmer and his wife found her in a box in the lake haven no clue where she came from what they don't no is , is that she is the next air to the throne. PEach also has a secret of her own  fancing Hugo.

Goldie locks golden cirop pop shake - goodie locks is a stroppy little girl who is obsessed with eating golden cirop because she thinks that it makes her hve magical powers (makes herhair stay blonde)

Elemental green apple - in the lake down by we're the apple tree grows, there lives a mermaid. 

Bulbasaur buble gum popshake - he is emarolds pet fish and can't stop sneezing bubble gum outta his nose

Im now considering a different approach to the menu creating it as a map (map of a farm) Also perhaps it could be a colouring book likewise to McDonalds and TGI Fridays (Show te flavours on left hand side and the right hand side draw the map)

This is what all the characters look like.

This is the map of the farm that he characters live at

Once I dicided what personality the characters would have, I realised that T.G.I Fridays uses colouring books for their younger customers this was another starting point expanding my characters further within the brand. 

Branding - day 4

2nd December

I was trying to think of funny creative names for the pop shakes so that it would relate back to the target market as in later development stages could be used more in the brand using playing cards with the different milkshakes personality etc.

Theses  are the names I have come up with:

Ben & cherries - Ben&jerrys 
Hugo's Honeycomb pop shake 
Mary's Raspberry popshake
Berry & Ted popshake 
The nutty professor popshake - a nutty professor obsessed with experimenting with nuts and Nutella
Princess peach popshake 
Banana rama popshake 
Goldie locks golden cirop popshake

Strawberry storm or strawberry moon (instead of salia moon) - Shadow storm (yugi cards)
Bulbasaur bubble gum popshake (from Pokemon)
Pika-chew - toffee flavoured pop corn 
Elemental's green apple 

I took the inspiration from the walkers advert displaying a limited adition of creative crisp flavours e.g. Smokey beck ham. I thought this idea was successful as no many brands use this idea enhancing the brand as more unique, but try to still relate this design back to the original ideas as I don't want to go away from the inital design as the target market would be confused what they are buying. 

Branding - Barbican

This was a day trip to the Barbican looking AT&T he Pop Art gallery (on level 3).....

Tania what the gallery looked like in the Barbican

This chair by Bocca in 1970 made from polyurethane it has inspired me to think of how the stand should look, make it a life size version like this lip chair.

This seat by Leonardo 1959 polyurethane foam and gulf ac lacquer has made me think of the seats for my stand perhaps make them portable.

This painting Elaine Sturtevant raysse peinture a Haute tension high voltage raysse painting 1969 mixed media has inspired me to think of the sign for the stand using lighting for the milkshake sign so that people far away can see what the product is this is more of an advantage as if more people see what the product is there will be more profit as more people would want to buy the milkshake.

The Barbican has given me a more open mind on the type of designs I can use from all aspects of my brand e.g. The  Stand .

Branding - milkshake 2

27th November

This image shows a spider diagram of a brand inparticualr. In this case 'Google', as a group we thought about how this brand issucsesful etc. Google appeals world wide, using playful colours which are suitable for all ages. Depending on a particular day such as st patrics day the logo can change as this advertises different events. 

These designs of the bottle for the milkshake, from the pattern I used in the other packaging I created  a Male and female versions of the desgin. This could perhaps be the starting point for the mascot for the brand.

I then thought about how the stand would look, I thought about the unusal creative stands and restraints which are around today to help me to have a greater understanding of how to layout my stand.

I then thought about how the uniform would look when selling the product.

From this image I thought about how this would help enhance with my packaging I then thought about changing the chocolate with a popcorn so that the image would relate back to the name of my brand so that the popcorn would be shaking hands with the milk to create 'Pop Shake'.

I felt as these designs for the stand were sucsesful as I used exsisting milkshake shops enhancing my designs further so that they would be more apple allying for the target market. But I need to consider all types of shapes for the stand as I don't want it to be to predictable.

Branding - Milkshakes

25th Novemeber

This project was using a food/drink to brand, using designs for a brand logo, packaging, the stand perhaps a mascot and giftcards.

I firstly made a spider diagram about ideas for different foods I could possible brand, the target market and possible designs for the packaging and logo.

I settled with the idea of combinding popcorn with a milkshake as from my research I found a combination of popcorn with milk my first thought was to create a cereal but relised there wasn't a gap in the market for ceral as May brands have already taken this food. I then thought of merging popcorn with a milkshake.

For the name I used the 'pop' from popcorn and 'Shake'  as the name reflects what the food is.

For the intital designs for the logo, this desgin in particular relates back to the drink like the name does for one side I made it look like popcorn which you would get in a cinema. The other side I used a cows udders to link back to milk (milkshakes).

This was another design using the design above adapting that ordinal design and improving it.

I used a cows head within this design, the nose I made into a piece of popcorn to still merge the to products together.

The krave packaging was the starting point for my packaging of my product this made me think of how the brand could expand into different foods such as ceral creating more products under the same brand likewise to Dairy Milk.

I thought of many ideas for a few foods/drinks I think I have settled with a good drink to brand for as I'm my opinion there is a gap in the market for this type of product as many places don't sell milkshakes especially as urban street food you don't come across milkshakes at markets.

I felt that combindimg popcorn and milkshakes together was a good idea as many people haven tried this combination and if given the chance would pay for this kind of product.

Fashion & Textiles - real presentations

21th November 

I felt that I didn't present my work as well as I could as I was to nervous, I also didn't say all of the techniques and ideas that I encountered when experimenting with different designs for the same reason. In future I need to be more confident with talking to a big group of people as this will improve my designs by explaining my work well and to make other people understand where my designs came from. Over move I would of made more slides depicting all of my work as other presentations that the other groups did in my opinion were more presentable.

Fashion and textiles - presentation planning

20th November 

We had to sort out the gift bags putting more objects in them so that the audience would apreieate e gift bags more so we added crayons and other objects.

This is what the look book looks like the top image shows the front page and the one underneith shows e back cover.

On this day the whole group made sure we got every thing ready for the presentation for tomorrow 

As don't want to rush around at lst minute.

Textures 

Prints

Techniques (photo shop)