Wednesday, 4 December 2013

Branding 5 - menu characters

I looked up various milkshake menus and can across once upon a milkshake brand, this brand created characters for each flavour in my opinion I feel this appeals to the target market as it lets children interact more and to persuade them to buy the product. To relate this concept back to mine I took this basic idea but used characters that are solicited with a farmyard to still link it back to the specification. 

These are possible characters for the flavours alongside the characters stories: 

Strawberry moon (fairy) when the full moon is out the strawberry moon fairy helps the strawberries to grow by casting a strawberry storm across the crops

Ben&jerrys - Ben & cherries - or there daily job these two brothers help out with milking the cows on the farm 

Hugos Honeycomb popshake - Hugo helps out with the new hive helping out every day 

Pika-chew  - pika - chew is hugos pet how is always hugery however much he has eaten.  

The nutty professor pop shake - te nutty professor has a secret lab under nether the barn experimenting with different flavours to know the secret formulae to pop shakes

Princess peach popshake - princess peach was raised up on the farm since she was a little kid the farmer and his wife found her in a box in the lake haven no clue where she came from what they don't no is , is that she is the next air to the throne. PEach also has a secret of her own  fancing Hugo.

Goldie locks golden cirop pop shake - goodie locks is a stroppy little girl who is obsessed with eating golden cirop because she thinks that it makes her hve magical powers (makes herhair stay blonde)

Elemental green apple - in the lake down by we're the apple tree grows, there lives a mermaid. 

Bulbasaur buble gum popshake - he is emarolds pet fish and can't stop sneezing bubble gum outta his nose

Im now considering a different approach to the menu creating it as a map (map of a farm) Also perhaps it could be a colouring book likewise to McDonalds and TGI Fridays (Show te flavours on left hand side and the right hand side draw the map)


This is what all the characters look like.


This is the map of the farm that he characters live at


Once I dicided what personality the characters would have, I realised that T.G.I Fridays uses colouring books for their younger customers this was another starting point expanding my characters further within the brand. 

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