Wayfinding&Mapping Day 3

This design is also based on Alice in Wonderland, I have used symbols that link to the Alice in Wonderland story, I have displayed them so that there arranged to create the shape of Alice's face.

These images show another idea I had for Alice in Wonderland, this design I have chosen particular sence within the story by cut them into the shape of Alice's face, I have layed them into the order of the story making them change in size as in the story alice gets smalls as she eats and drinks.

These are the layers I've used for this design.

This developed idea in my opinion works the best as it is still the same design but I have changed the effect of it by making it the lines elumious and fade into one another, this effect works well as Alice's experience was weird and confusing to work out.

After everyone was satisfied with their outcomes we displayed them h the floor to see how everyone interpred the theme. From others work I felt that I could of used more media perhaps making my design 3D to make it stand out more.

Wayfinding&Mapping Day 2

(From Teefury.com)

The image is from tee fury.com, and was the influence for my design. I used the concept of using a tree as likewise to the image the tree in Alice in Wonderland is important to the story. The Cheshire Cat was appropriate to use for the outline of the tree as I thought the other characters in the story didn't look right, over more the Cheshire Cat was the Main cause of Alice seeing different places in Wonderland.

I thought of other ways of depicting the journey that Alice faces. I thought about the actual shapes of the playing cards and how they would fit in a map. The clubs looked appropriate as they remind me of trees I then wrote the names of places that Alice show within Wonderland. In my opinion even after I used programs on the computer I still feel that the map didn't come out like I thought it would perhaps I need to use a range of different colours instead of the mudane colours of a tree and it's surroundings as Alice in Wonderland wasn't mundane.

Wayfinding&Mapping Day 1

6th January 

This is a quick idea to show a way of mapping using basic lines to depicts the journey.

I have taken this origanal idea and used the story 'The Hairy Toe' to use for a map. In my opinion this idea was difficult to translate as I couldn't think of a great way to display it. This image is a rough design showing he foot prints from the old lady and the monster, the colours e.g. Yellow, light blue and dark blue reflect what time of the day the characters were moving.

This design is basics on the places I've been throughout my life. I've traveled to Berlin, America (San Francisco), I've also been places in on London such as the London Eye and The O2 to see concerts.

I have used symbols that depict the place and arranged them in a particular order. Theses particular symbols spell out my name, I have used the O2 and The London Eye to spell an 'R';The London Eye on its own to spell out the 'O'', I have used the 'S' in the San Francisco logo, the 'I' depicted in the Golden Gate Bridge and lastly the 'E' reflected in the bear symbol for Berlin. 

This image displays two pieces of information using my name to show that this map is about me and where I have been in my life. In my opinion I felt like this was the best out come of the day as it is t what it appears.

Branding 6 - layout sheet and reviewing what I have done

Is is what the letters would look like from e brand, logo coloured and in black and white.

This is the overall appearance of what the logo,packaging, bottles, gift cards, menu and aprons would look like.

These are the final designs for the aprons using a varity of designs so that the employers would have a varity to choose from, the first three designs are the original designs for the brand, the other aprons depicts the flavours  the pop shake to extent the brand even more.

I felt that the final outcomes were sucsesful but perhaps I need to cut down the amount of designs for the aprons and just keep it simply as it is just a small market stand I would be working from.

Branding 5 - menu characters

I looked up various milkshake menus and can across once upon a milkshake brand, this brand created characters for each flavour in my opinion I feel this appeals to the target market as it lets children interact more and to persuade them to buy the product. To relate this concept back to mine I took this basic idea but used characters that are solicited with a farmyard to still link it back to the specification. 

These are possible characters for the flavours alongside the characters stories: 

Strawberry moon (fairy) when the full moon is out the strawberry moon fairy helps the strawberries to grow by casting a strawberry storm across the crops

Ben&jerrys - Ben & cherries - or there daily job these two brothers help out with milking the cows on the farm 

Hugos Honeycomb popshake - Hugo helps out with the new hive helping out every day 

Pika-chew  - pika - chew is hugos pet how is always hugery however much he has eaten.  

The nutty professor pop shake - te nutty professor has a secret lab under nether the barn experimenting with different flavours to know the secret formulae to pop shakes

Princess peach popshake - princess peach was raised up on the farm since she was a little kid the farmer and his wife found her in a box in the lake haven no clue where she came from what they don't no is , is that she is the next air to the throne. PEach also has a secret of her own  fancing Hugo.

Goldie locks golden cirop pop shake - goodie locks is a stroppy little girl who is obsessed with eating golden cirop because she thinks that it makes her hve magical powers (makes herhair stay blonde)

Elemental green apple - in the lake down by we're the apple tree grows, there lives a mermaid. 

Bulbasaur buble gum popshake - he is emarolds pet fish and can't stop sneezing bubble gum outta his nose

Im now considering a different approach to the menu creating it as a map (map of a farm) Also perhaps it could be a colouring book likewise to McDonalds and TGI Fridays (Show te flavours on left hand side and the right hand side draw the map)

This is what all the characters look like.

This is the map of the farm that he characters live at

Once I dicided what personality the characters would have, I realised that T.G.I Fridays uses colouring books for their younger customers this was another starting point expanding my characters further within the brand. 

Branding - day 4

2nd December

I was trying to think of funny creative names for the pop shakes so that it would relate back to the target market as in later development stages could be used more in the brand using playing cards with the different milkshakes personality etc.

Theses  are the names I have come up with:

Ben & cherries - Ben&jerrys 
Hugo's Honeycomb pop shake 
Mary's Raspberry popshake
Berry & Ted popshake 
The nutty professor popshake - a nutty professor obsessed with experimenting with nuts and Nutella
Princess peach popshake 
Banana rama popshake 
Goldie locks golden cirop popshake

Strawberry storm or strawberry moon (instead of salia moon) - Shadow storm (yugi cards)
Bulbasaur bubble gum popshake (from Pokemon)
Pika-chew - toffee flavoured pop corn 
Elemental's green apple 

I took the inspiration from the walkers advert displaying a limited adition of creative crisp flavours e.g. Smokey beck ham. I thought this idea was successful as no many brands use this idea enhancing the brand as more unique, but try to still relate this design back to the original ideas as I don't want to go away from the inital design as the target market would be confused what they are buying. 

Branding - Barbican

This was a day trip to the Barbican looking AT&T he Pop Art gallery (on level 3).....

Tania what the gallery looked like in the Barbican

This chair by Bocca in 1970 made from polyurethane it has inspired me to think of how the stand should look, make it a life size version like this lip chair.

This seat by Leonardo 1959 polyurethane foam and gulf ac lacquer has made me think of the seats for my stand perhaps make them portable.

This painting Elaine Sturtevant raysse peinture a Haute tension high voltage raysse painting 1969 mixed media has inspired me to think of the sign for the stand using lighting for the milkshake sign so that people far away can see what the product is this is more of an advantage as if more people see what the product is there will be more profit as more people would want to buy the milkshake.

The Barbican has given me a more open mind on the type of designs I can use from all aspects of my brand e.g. The  Stand .