Branding 6 - layout sheet and reviewing what I have done

Is is what the letters would look like from e brand, logo coloured and in black and white.

This is the overall appearance of what the logo,packaging, bottles, gift cards, menu and aprons would look like.

These are the final designs for the aprons using a varity of designs so that the employers would have a varity to choose from, the first three designs are the original designs for the brand, the other aprons depicts the flavours  the pop shake to extent the brand even more.

I felt that the final outcomes were sucsesful but perhaps I need to cut down the amount of designs for the aprons and just keep it simply as it is just a small market stand I would be working from.

Branding 5 - menu characters

I looked up various milkshake menus and can across once upon a milkshake brand, this brand created characters for each flavour in my opinion I feel this appeals to the target market as it lets children interact more and to persuade them to buy the product. To relate this concept back to mine I took this basic idea but used characters that are solicited with a farmyard to still link it back to the specification. 

These are possible characters for the flavours alongside the characters stories: 

Strawberry moon (fairy) when the full moon is out the strawberry moon fairy helps the strawberries to grow by casting a strawberry storm across the crops

Ben&jerrys - Ben & cherries - or there daily job these two brothers help out with milking the cows on the farm 

Hugos Honeycomb popshake - Hugo helps out with the new hive helping out every day 

Pika-chew  - pika - chew is hugos pet how is always hugery however much he has eaten.  

The nutty professor pop shake - te nutty professor has a secret lab under nether the barn experimenting with different flavours to know the secret formulae to pop shakes

Princess peach popshake - princess peach was raised up on the farm since she was a little kid the farmer and his wife found her in a box in the lake haven no clue where she came from what they don't no is , is that she is the next air to the throne. PEach also has a secret of her own  fancing Hugo.

Goldie locks golden cirop pop shake - goodie locks is a stroppy little girl who is obsessed with eating golden cirop because she thinks that it makes her hve magical powers (makes herhair stay blonde)

Elemental green apple - in the lake down by we're the apple tree grows, there lives a mermaid. 

Bulbasaur buble gum popshake - he is emarolds pet fish and can't stop sneezing bubble gum outta his nose

Im now considering a different approach to the menu creating it as a map (map of a farm) Also perhaps it could be a colouring book likewise to McDonalds and TGI Fridays (Show te flavours on left hand side and the right hand side draw the map)

This is what all the characters look like.

This is the map of the farm that he characters live at

Once I dicided what personality the characters would have, I realised that T.G.I Fridays uses colouring books for their younger customers this was another starting point expanding my characters further within the brand. 

Branding - day 4

2nd December

I was trying to think of funny creative names for the pop shakes so that it would relate back to the target market as in later development stages could be used more in the brand using playing cards with the different milkshakes personality etc.

Theses  are the names I have come up with:

Ben & cherries - Ben&jerrys 
Hugo's Honeycomb pop shake 
Mary's Raspberry popshake
Berry & Ted popshake 
The nutty professor popshake - a nutty professor obsessed with experimenting with nuts and Nutella
Princess peach popshake 
Banana rama popshake 
Goldie locks golden cirop popshake

Strawberry storm or strawberry moon (instead of salia moon) - Shadow storm (yugi cards)
Bulbasaur bubble gum popshake (from Pokemon)
Pika-chew - toffee flavoured pop corn 
Elemental's green apple 

I took the inspiration from the walkers advert displaying a limited adition of creative crisp flavours e.g. Smokey beck ham. I thought this idea was successful as no many brands use this idea enhancing the brand as more unique, but try to still relate this design back to the original ideas as I don't want to go away from the inital design as the target market would be confused what they are buying. 

Branding - Barbican

This was a day trip to the Barbican looking AT&T he Pop Art gallery (on level 3).....

Tania what the gallery looked like in the Barbican

This chair by Bocca in 1970 made from polyurethane it has inspired me to think of how the stand should look, make it a life size version like this lip chair.

This seat by Leonardo 1959 polyurethane foam and gulf ac lacquer has made me think of the seats for my stand perhaps make them portable.

This painting Elaine Sturtevant raysse peinture a Haute tension high voltage raysse painting 1969 mixed media has inspired me to think of the sign for the stand using lighting for the milkshake sign so that people far away can see what the product is this is more of an advantage as if more people see what the product is there will be more profit as more people would want to buy the milkshake.

The Barbican has given me a more open mind on the type of designs I can use from all aspects of my brand e.g. The  Stand .